Benjamin Moore
Benjamin Moore and Co., a Berkshire Hathaway company, has produced quality paint since 1883, when the young Benjamin Moore, a recent Irish immigrant, began his paint business venture with his brother, William, in a small building in Brooklyn, NY.
The brothers began manufacturing a product called Calsom Finish, a calsomine coating for walls and ceilings. The company made a profit the very first year. William left the organization and Robert Moore, another of Benjamin's brothers, contributed $2,000 and joined the venture. Shortly afterward, the present New Jersey Corporation was organized, and the firm moved to Newark, NJ.
Throughout the 20th century, new products developed rapidly, including washable flat finishes, lead- free paints, and latex-based products. While steady growth marked the first half of the century, the post WWII period experienced dramatic results. Currently, Benjamin Moore & Co., now headquartered in Montvale, NJ, produces paint in manufacturing facilities located throughout the United States and Canada.
Today, Benjamin Moore & Co. continues to develop and produce new paint products, such as Eco Spec, a solvent-free, low odor, low VOC, water-thinnable coating system that utilizes our own advanced materials technology.
And while product offerings have expanded and changed, Mr. Benjamin Moore's original philosophy for guiding the company remains in effect to this day:
First . . . a fair deal for everyone.
Second . . . the giving of value received without any graft or chicanery.
Third . . . a recognition of the value of truth in the representation of our products and an effort at all times to keep the standard of our goods up to the highest mark.
And last . . the practice of strict economy without the spirit of parsimony, and the exercise of intelligent industry in the spirit of integrity.